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Search Results for: Emotional Value

Results: 0-3 of 3

Distinctive Characteristics of Mobile Advertising in Measuring Consumers’ Attitude: An Empirical Study

Journal:Journal of Management Sciences (JMS), 2017, Volume 4, Issue 2

Author(s): Mirza A. Haq, Arsalan Mujahid Ghouri

Keyword(s): Mobile advertising, timeliness, Localization, personalization, Emotional Value, Attitude, social cognitive theory

Consumers’ Purchase Intentions towards Global Brands: Psychological Underpinnings

Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Issue No 2

Author(s): Tehmina Latif, Dr. Mubbsher Munawar Khan

Keyword(s): Purchase Intention, Loyalty, Ethnocentrism, Brand Consciousness, Emotional Value, perceived quality

Consumers’ Purchase Intentions towards Global Brands: Psychological Underpinnings

Journal:, 2016, Volume , Issue No

Author(s): Tehmina Latif, Dr. Mubbsher Munawar Khan

Keyword(s): Purchase Intention, Loyalty, Ethnocentrism, Brand Consciousness, Emotional Value, perceived quality

Results: 0-3 of 3

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

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2015 or earlier
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